Sako Tsotsoria

Marketing and Public Relations Specialist

Barcelona, ES.

About

Dynamic Marketing and Public Relations professional with over 7 years of international experience across hospitality, F&B, retail, events, and B2B sectors. Expert in brand strategy, digital marketing, PR, and high-impact campaign execution, adept at driving visibility and engagement. Leverages a unique background in fashion modeling to craft compelling visual narratives and strengthen brand image, delivering measurable results and strategic market positioning.

Work

CleanNew España

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Sales Manager

Barcelona, Catalonia, Spain

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Summary

Led client relationship management and business development initiatives, expanding market presence and ensuring service excellence for CleanNew España.

Highlights

Managed key client accounts and cultivated strong relationships, driving business growth and client retention.

Prepared tailored proposals and comprehensive reports, effectively communicating value propositions and securing new business opportunities.

Identified and pursued new business opportunities, contributing to market expansion and revenue generation.

Coordinated closely with technical teams to ensure seamless service delivery and maintain high standards of quality.

Melitoni Winery

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Marketing Manager

Tbilisi, Tbilisi, Georgia

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Summary

Orchestrated the comprehensive brand identity and positioning for Melitoni Winery, establishing a strong market presence through integrated marketing strategies.

Highlights

Developed and implemented a cohesive brand identity and market positioning strategy, enhancing brand recognition and appeal.

Coordinated the launch of a new digital presence and website, significantly increasing online visibility and brand accessibility.

Executed integrated marketing campaigns across digital, print, and event channels, boosting brand awareness and consumer engagement.

Managed event marketing initiatives, creating memorable brand experiences and fostering direct consumer interaction.

Gaft Restaurant Group

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Digital Marketing Manager

Tbilisi, Tbilisi, Georgia

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Summary

Established and scaled the digital presence for Gaft Restaurant Group from the ground up, significantly enhancing online visibility and customer engagement.

Highlights

Built and launched the entire digital presence and social media channels from scratch, establishing a foundational online footprint for the restaurant group.

Developed and executed targeted digital campaigns that increased brand visibility and drove customer engagement across all platforms.

Managed social media content creation and community engagement, fostering a loyal online following and positive brand sentiment.

Analyzed campaign performance data to optimize strategies, resulting in improved reach and conversion rates.

Radisson Hotel Group

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Cluster PR & Marketing Manager

Tbilisi, Tbilisi, Georgia

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Summary

Spearheaded comprehensive PR and marketing strategies for a cluster of Radisson hotels, driving brand repositioning and achieving significant financial and operational efficiencies.

Highlights

Led PR and marketing strategies for multiple hotel properties, achieving unified brand messaging and market penetration across the cluster.

Successfully repositioned key F&B outlets, wellness facilities, and entertainment offerings, enhancing guest experience and increasing revenue streams.

Implemented cost-saving initiatives that reduced marketing and PR expenditures by 20%, while simultaneously increasing overall revenue.

Developed and executed Corporate Social Responsibility (CSR) initiatives and internal communication plans, strengthening brand reputation and employee engagement.

Managed comprehensive media relations and public outreach, securing positive coverage and enhancing brand perception.

Education

AIP

Barcelona, Catalonia, Spain
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Master Digital Marketing

INSA Business School

Barcelona, Catalonia, Spain
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Master Marketing

Georgian Technical University

Tbilisi, Tbilisi, Georgia
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Bachelor Public Relations and Marketing

Languages

Georgian

English

Russian

Spanish

Certificates

Brand & Marketing Integration

Create a Brand Strategy

Getting Things Done

Skills

Marketing Strategy

Brand Strategy, Market Positioning, Campaign Planning, B2B Marketing, B2C Marketing.

Public Relations

Media Relations, Communication Strategy, Internal Communications, CSR Initiatives, Stakeholder Engagement.

Digital Marketing

Content Marketing, Social Media Management, SEO/SEM, Web Analytics, Digital Presence Development.

Campaign Execution

Integrated Campaigns, Event Marketing, Influencer Marketing, Collaborations, Budget Management.

Project Management

Logistics Management, Cross-functional Team Coordination, Process Optimization, Reporting.

Visual Communication

Brand Image, Narrative Visuals, Videography, Creative Direction.

Business Development

Account Management, Client Relations, Opportunity Identification, Proposal Development.